The only son of the founder of the Baskin-Robbins ice cream empire, John Robbins was groomed to follow in his father’s footsteps, but chose to walk away from Baskin-Robbins and the immense wealth it represented to "...pursue the deeper American Dream...the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem."
John Robbins' many bestsellers include Healthy At 100: The Scientifically Proven Secrets of the World’s Healthiest and Longest-Lived Peoples. Widely recognized as one of the world's leading experts on the dietary link with the environment and health, John’s work has been the subject of cover stories and feature articles throughout the national media. His life and work have also been featured in an hour long PBS special titled Diet For A New America.
John's awards include the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, and the Peace Abbey’s Courage of Conscience Award.
His life is dedicated to creating an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet.
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